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Bridging the Knowledge Gap in Artificial Intelligence: The Roles of Social Media Exposure and Information Elaboration

  • Texas Tech University
  • University of Georgia

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

This study examined how social media influence the knowledge gap between low and high socioeconomic status (SES) groups in artificial intelligence (AI), a highly debated scientific subject warranting immediate scholarly attention. A national survey of U.S. adults (N = 965) was conducted. The results showed that education and social media exposure to AI information (SME) predicted greater AI knowledge, and SME did not moderate the SES-based AI knowledge gap. Furthermore, information elaboration moderated the association between SME and the AI knowledge gap. SME was associated with a smaller AI knowledge gap when information elaboration was high rather than low.

Original languageEnglish
Pages (from-to)399-430
Number of pages32
JournalScience Communication
Volume46
Issue number4
DOIs
StatePublished - Aug 2024

Keywords

  • AI
  • artificial intelligence
  • information elaboration
  • knowledge gap
  • social media

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