Browse at your own risk

In July 1993, The New Yorker published a cartoon by Peter Steiner that depicted a Labrador retriever sitting on a chair in front of a computer, paw on the keyboard, as he turns to his beagle companion and says, "On the Internet, nobody knows you're a dog." Two decades later, interested parties not only know you're a dog, they also have a pretty good idea of the color of your fur, how often you visit the vet, and what your favorite doggy treat is.