@inproceedings{499a7b176d024a68bba6831972f433b9,
title = "Cascade of edge activation in networks",
abstract = "We consider models for inducing a maximum cascade of activating connections in social networks over a finite horizon subject to budget constraints. These models reflect problems of choosing an initial set of pairs of individuals to connect or engage in order to maximize the cascade of new connections or engagements over time. We assume connections activate as a result of past activation of neighboring connections. We show that the optimization problem is NP-hard, and we provide a method for improving computations.",
keywords = "Cascade, Diffusion, Edge activation, Social networks",
author = "Zenarosa, \{Gabriel Lopez\} and Alexander Veremyev and Pasiliao, \{Eduardo L.\}",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2019.; 8th International Conference on Computational Data and Social Networks, CSoNet 2019 ; Conference date: 18-11-2019 Through 20-11-2019",
year = "2019",
doi = "10.1007/978-3-030-34980-6\_16",
language = "English",
isbn = "9783030349790",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer",
pages = "141--147",
editor = "Andrea Tagarelli and Hanghang Tong",
booktitle = "Computational Data and Social Networks - 8th International Conference, CSoNet 2019, Proceedings",
}