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Children’s variety seeking in food choices

  • Northwestern University
  • University of Michigan, Ann Arbor

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

Across three studies, we examine the variety selections of 329 children (4–9 years of age) and 81 adults in the food domain. In studies 1 and 2, we find that, like adults, children prefer to diversify their selections given no established preference for one item over another. In study 3, we find that children (4–9 years) diversify their selections more and choose more healthy options when choosing items simultaneously (all on one day) versus sequentially (across several days). Together, our results provide novel insight into the potential for variety to serve as a tool to promote greater well-being in childhood.

Original languageEnglish
Pages (from-to)322-328
Number of pages7
JournalJournal of the Association for Consumer Research
Volume5
Issue number3
DOIs
StatePublished - Jul 2020

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