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Developing age and gender predictive lexica over social media

  • Maarten Sap
  • , Gregory Park
  • , Johannes C. Eichstaedt
  • , Margaret L. Kern
  • , David Stillwell
  • , Michal Kosinski
  • , Lyle H. Ungar
  • , H. Andrew Schwartz
  • University of Pennsylvania
  • University of Cambridge

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

190 Scopus citations

Abstract

Demographic lexica have potential for widespread use in social science, economic, and business applications. We derive predictive lexica (words and weights) for age and gender using regression and classification models from word usage in Facebook, blog, and Twitter data with associated demographic labels. The lexica, made publicly available,1 achieved state-of-the-art accuracy in language based age and gender prediction over Facebook and Twitter, and were evaluated for generalization across social media genres as well as in limited message situations.

Original languageEnglish
Title of host publicationEMNLP 2014 - 2014 Conference on Empirical Methods in Natural Language Processing, Proceedings of the Conference
PublisherAssociation for Computational Linguistics (ACL)
Pages1146-1151
Number of pages6
ISBN (Electronic)9781937284961
DOIs
StatePublished - 2014
Event2014 Conference on Empirical Methods in Natural Language Processing, EMNLP 2014 - Doha, Qatar
Duration: Oct 25 2014Oct 29 2014

Publication series

NameEMNLP 2014 - 2014 Conference on Empirical Methods in Natural Language Processing, Proceedings of the Conference

Conference

Conference2014 Conference on Empirical Methods in Natural Language Processing, EMNLP 2014
Country/TerritoryQatar
CityDoha
Period10/25/1410/29/14

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