| Original language | English |
|---|---|
| Title of host publication | Consumer-Brand Relationships |
| Subtitle of host publication | Theory and Practice |
| Publisher | Taylor and Francis |
| Pages | 97-114 |
| Number of pages | 18 |
| ISBN (Print) | 9780203128794 |
| DOIs | |
| State | Published - Jan 1 2012 |
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