Gender differences in perceptions of Web-based shopping

Craig Van Slyke; Christie L. Comunale; France Belanger

doi:10.1145/545151.545155

Gender differences in perceptions of Web-based shopping

Craig Van Slyke
, Christie L. Comunale
, France Belanger

Dean's Office, College of Business

Virginia Polytechnic Institute and State University

Research output: Contribution to journal › Article › peer-review

347 Scopus citations

Abstract

Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.

Original language	English
Pages (from-to)	82-86
Number of pages	5
Journal	Communications of the ACM
Volume	45
Issue number	8
DOIs	https://doi.org/10.1145/545151.545155
State	Published - Aug 2002

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title = "Gender differences in perceptions of Web-based shopping",

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Gender differences in perceptions of Web-based shopping

Abstract

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