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Measuring Trends in Identity Transition Using Social Media Bios: A Methodology and Proof of Concept

  • University of Pittsburgh

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

“Social Identity Theory” is one of the most influential ideas in social science, but identity is notoriously difficult to operationalize and observe. In a previous project, we introduced a method for studying identity at massive scale by longitudinally observing a close proxy: social media bios. Here, we discuss a new variation on the method, which focuses on identity transitions: the amendment of an identity following a particular event. We illustrate the method through a test case taken from millions of Twitter bios from 2015–2023: patterns in the addition and deletion of the acronym “MAGA” (“Make America Great Again”). We show that certain categories of bio words at one time point can predict the addition of “MAGA” at a later point. We also examine the sorts of words that tended to replace “MAGA” when users amended their bios following the insurrection of January 6th, 2021. Finally, we discuss potential future applications of the method, focusing on the topic of “stigma exits.”

Original languageEnglish
Title of host publicationSocial, Cultural, and Behavioral Modeling - 18th International Conference, SBP-BRiMS 2025, Proceedings
EditorsRobert Thomson, Aryn A Pyke, Scott Renshaw, Patrick Park, Samer Al-khateeb, Annetta Burger
PublisherSpringer Science and Business Media Deutschland GmbH
Pages24-33
Number of pages10
ISBN (Print)9783032077141
DOIs
StatePublished - 2026
Event18th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction and Behavior Representation in Modeling and Simulation, SBP-BRiMS 2025 - Pittsburgh, United States
Duration: Oct 14 2025Oct 17 2025

Publication series

NameLecture Notes in Computer Science
Volume16127 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference18th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction and Behavior Representation in Modeling and Simulation, SBP-BRiMS 2025
Country/TerritoryUnited States
CityPittsburgh
Period10/14/2510/17/25

Keywords

  • Identity Transition
  • Political Identity
  • Social Identity
  • Social Media
  • Stigma Exit

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