No budget, no barriers: How academic branch libraries can make twitter work

This chapter provides a roadmap for Twitter use by academic libraries at a branch, remote, or satellite campus. These smaller libraries, operating at a distance from the center of their institution, often face challenges relating to their budget, resources, and status. The use of Twitter can empower a branch to serve their unique populations more effectively, promote engagement within the local community, and establish a presence for the branch within the institution. The authors provide strategies and suggestions for managing Twitter based upon their own experiences while managing the Southampton Campus Library of Stony Brook University Twitter account.