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Predicting user views in online news

  • Copenhagen Business School

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

We analyze user viewing behavior on an online news site. We collect data from 64,000 news articles, and use text features to predict frequency of user views. We compare predictiveness of the headline and "teaser" (viewed before clicking) and the body (viewed after clicking). Both are predictive of clicking behavior, with the full article text being most predictive.

Original languageEnglish
Title of host publicationEMNLP 2017 - 2nd Workshop on Natural Language Processing Meets Journalism, NLPmJ 2017 - Proceedings of the Workshop
EditorsOctavian Popescu, Carlo Strapparava
PublisherAssociation for Computational Linguistics (ACL)
Pages7-12
Number of pages6
ISBN (Electronic)9781945626883
StatePublished - 2017
EventEMNLP 2017 2nd Workshop on Natural Language Processing Meets Journal., NLPmJ 2017 - Copenhagen, Denmark
Duration: Sep 7 2017 → …

Publication series

NameEMNLP 2017 - 2nd Workshop on Natural Language Processing Meets Journalism, NLPmJ 2017 - Proceedings of the Workshop

Conference

ConferenceEMNLP 2017 2nd Workshop on Natural Language Processing Meets Journal., NLPmJ 2017
Country/TerritoryDenmark
CityCopenhagen
Period09/7/17 → …

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