Racial Influences, Social Media Usage, and Vaccine Hesitancy: A National Survey Across Vaccine Topics

Employing a US national sample (N = 1041), this project investigates the relationship between media usage and vaccine hesitancy, as well as the potential variations in this relationship based on vaccine types and individuals’ racial backgrounds. Findings revealed that participants held different levels of acceptance of different vaccines. Compared to other racial groups, African Americans held a lower level of positive attitudes toward different types of vaccines; however, racial groups did not differ significantly in terms of intention to receive vaccines. Individuals’ exposure to information emphasizing various aspects of vaccination either mitigate or enhance their vaccine hesitancy. In addition, the number of social media platforms individuals regularly use is negatively associated with their vaccine hesitancy. The study offers valuable insights for addressing vaccine hesitancy in diverse populations. Theoretical and practical implications were discussed.