Abstract
This study argues that ambient environment influences imitation and moderates how individuals use another's characteristics in deciding imitation by eliciting a particular kind of cognitive processing, either heuristic or analytical. Using weather as the ambient environment, and the earnings forecasts of financial analysts as the task, hypotheses were generally supported.
| Original language | English |
|---|---|
| Pages (from-to) | 980-985 |
| Number of pages | 6 |
| Journal | Academy of Management Annual Meeting Proceedings |
| DOIs | |
| State | Published - 2013 |
| Event | 73rd Annual Meeting of the Academy of Management, AOM 2013 - Orlando, United States Duration: Aug 10 2013 → Aug 12 2013 |
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