The Online Authenticity Paradox: What Being "authentic" on Social Media Means, and Barriers to Achieving It

People often strive to present themselves authentically on social media, but this may not be possible for everyone. To understand how people view online authenticity, how it relates to social media sharing behaviors, and whether it is achievable, we interviewed 28 social media users who had recently experienced major life transitions. We found that to many participants, online authenticity required presenting a consistent, positive, and "true"self across online and offline contexts. Though most stated that they considered online authenticity achievable, their social media self-disclosure behaviors around life transitions revealed what we call the online authenticity paradox: people strive to achieve online authenticity, yet because doing so requires sharing negative experiences on social media, online authenticity is often unreachable, or is possible only at great personal cost - especially for those with marginalized identities and difficult life experiences.