TY - GEN
T1 - Why Prompt Design Matters and Works
T2 - 63rd Annual Meeting of the Association for Computational Linguistics, ACL 2025
AU - Zhang, Xiang
AU - Cao, Juntai
AU - You, Chenyu
AU - Ding, Dujian
N1 - Publisher Copyright:
© 2025 Association for Computational Linguistics.
PY - 2025
Y1 - 2025
N2 - Despite the remarkable successes of Large Language Models (LLMs), the underlying Transformer architecture has inherent limitations in handling complex reasoning tasks. Chain-of-Thought (CoT) prompting has emerged as a practical workaround, but most CoT-based methods rely on a single generic prompt like “think step by step,” with no task-specific adaptation. These approaches expect the model to discover an effective reasoning path on its own, forcing it to search through a vast prompt space. In contrast, many work has explored task-specific prompt designs to boost performance. However, these designs are typically developed through trial and error, lacking a theoretical ground. As a result, prompt engineering remains largely ad hoc and unguided. In this paper, we provide a theoretical framework that explains why some prompts succeed while others fail. We show that prompts function as selectors, extracting specific task-relevant information from the model's full hidden state during CoT reasoning. Each prompt defines a unique trajectory through the answer space, and the choice of this trajectory is crucial for task performance and future navigation in the answer space. We analyze the complexity of finding optimal prompts and the size of the prompt space for a given task. Our theory reveals principles behind effective prompt design and shows that naive CoT-using model-self-guided prompt like “think step by step” -can severely hinder performance. Showing that optimal prompt search can lead to over a 50% improvement on reasoning tasks through experiments, our work provide a theoretical foundation for prompt engineering.
AB - Despite the remarkable successes of Large Language Models (LLMs), the underlying Transformer architecture has inherent limitations in handling complex reasoning tasks. Chain-of-Thought (CoT) prompting has emerged as a practical workaround, but most CoT-based methods rely on a single generic prompt like “think step by step,” with no task-specific adaptation. These approaches expect the model to discover an effective reasoning path on its own, forcing it to search through a vast prompt space. In contrast, many work has explored task-specific prompt designs to boost performance. However, these designs are typically developed through trial and error, lacking a theoretical ground. As a result, prompt engineering remains largely ad hoc and unguided. In this paper, we provide a theoretical framework that explains why some prompts succeed while others fail. We show that prompts function as selectors, extracting specific task-relevant information from the model's full hidden state during CoT reasoning. Each prompt defines a unique trajectory through the answer space, and the choice of this trajectory is crucial for task performance and future navigation in the answer space. We analyze the complexity of finding optimal prompts and the size of the prompt space for a given task. Our theory reveals principles behind effective prompt design and shows that naive CoT-using model-self-guided prompt like “think step by step” -can severely hinder performance. Showing that optimal prompt search can lead to over a 50% improvement on reasoning tasks through experiments, our work provide a theoretical foundation for prompt engineering.
UR - https://www.scopus.com/pages/publications/105021050310
U2 - 10.18653/v1/2025.acl-long.1562
DO - 10.18653/v1/2025.acl-long.1562
M3 - Conference contribution
AN - SCOPUS:105021050310
T3 - Proceedings of the Annual Meeting of the Association for Computational Linguistics
SP - 32525
EP - 32555
BT - Long Papers
A2 - Che, Wanxiang
A2 - Nabende, Joyce
A2 - Shutova, Ekaterina
A2 - Pilehvar, Mohammad Taher
PB - Association for Computational Linguistics (ACL)
Y2 - 27 July 2025 through 1 August 2025
ER -